Content Strategy Consulting
Your clients want to know how you can solve their problems and empower them to live the good life they’re after. And when your website tells that story, you get the good life you’re after—a business with a ringing phone.
Content Strategy Consulting
Your clients want to know how you can solve their problems and empower them to live the good life they’re after. We’ll make your website tell that story so that you can live the good life you’re after—a business with a ringing phone.
What kind of content do your customers want to read?
Your clients aren’t on your website because they care about you. They’re on your website to get what they want. And if you don’t give it to them, they’re out.
When you begin working with us, we will make sure your website gives your potential clients what they want to hear (not just what you want to say).
What are their needs?
The immediate needs and stresses of the customer should drive your content.
What are their interests?
Give them what they want to know—not what you want to say.
— the ideal client —
What is their language?
Avoid industry lingo that’s over their head. Speak their language.
What are their fears?
Have they had bad experiences with other companies? Address their fear.
What are their limitations?
Eliminate hurdles by addressing their “I would call, but…” roadblocks.
How can you help them?
Detailing features can help, but your client wants to know benefits.
What do you want them to do?
Just one thing. Call you? Email you? We will help you make that very clear.
The Ideal Client
How can you help them?
Describing the features of your products and services is great but how do all these help them?
What are their fears?
Have they had some bad experiences with other companies? Address how those will be avoided.
What are their interests?
Use the kind of info that will interest the customers, not just the kind that fills their head with data.
WHAT ARE THEIR NEEDS?
The immediate needs and stresses of the customer should drive your content.
WHAT IS THEIR LANGUAGE?
Don’t talk over their head. Speak in a way that is clear and relatable.
What are their limitations?
How can the content eliminate potential hurdles? Remove all the “I would call.. but” kind of thinking.
What do you want them to do?
Just one thing. Call you? Email you? Sign up? We will help you make that very clear.
I Like These Guys!
When people feel good about you, they will contact you. It’s that simple.
I Like These Guys!
If they feel good about you, they will contact you. Simple.
How you benefit
A Service Offer That Makes Sense.
Solid content makes contacting you easy. We will make sure your content never makes them say “Huh?”
More of the KIND OF leads you want.
A good content strategy helps reduce the number of bad leads and increase the number of good ones.
An experience your clients will love.
Your customers will want to stay on your site long enough to find what they need and act on it. That’s CRO.
A site that says you're the OBVIOUS choice.
No more being embarrassed about your web design. You, your customers, and even your clients will want to share your website with others.
Increased search engine visibility.
Google wants “to organize the world’s information and make it universally accessible and useful.” Our SEO will make your content do just that.
More revenue. More clients. More smiles.
At the end of the day, you want to make money through happy clients. That’s what we want for you, your business, and the people you serve.
“
This is marketing effectiveness at a level we’ve never experienced.
“
— Attorney Mike Wallace —
See if we’re the right fit
Schedule a 30-Minute Phone Visit to Learn How We Can Help You Skyrocket Your Rankings.
Just complete the form, click the link in your email, and pick the time on our calendar that works best for you. Then, you’ll talk with someone with a Southern accent who offices in a physical building “deep in the heart of Texas” (Tyler, TX, and Dallas, TX).
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